Birk O'Halloran

Birk O’Halloran, co-founder and owner of Iconic, started making Sonoma chardonnay in 2010 while sourcing fruit from Steve Matthiasson (Matthiasson Wines, Tendu & more) and working with Dan Petroski (Massican & Larkmead). O’Halloran graduated the Cornell Hotel School in 2006 and has since opened three fine wine shops, was the director of marketing and sales for nationally recognized fine wine importer A.I. Selections, and in 2013 authored Eat Ink, a photo essay and cookbook published by Adams Media. A continuing entrepreneur in the wine industry, O'Halloran founded Iconic Consulting in 2015 to counsel fellow premier wineries on strategy and marketing