The Shower Beer is Here

Sure, we’ve all had a shower beer (or shower wine, as the case may be) at one point in our lives. There’s nothing quite like a cold beverage in a hot shower to make you feel like you are living your best life. But this little bottle is taking things to a whole new level.

The aptly named “Shower Beer” (no points for creativity, here) is designed to be the perfect pre-night out shower companion. What makes this beer any different from your average bottle pulled from the back of the fridge, you ask? Everything… or almost everything.

Brought to you through a collaboration between a couple of clever Swedes (specifically, Snask, a Swedish creative agency, and PangPang Brewery, a Swedish microbrewery) every aspect of the Shower Beer has been thought through with it’s intended purpose in mind. For example, the bottle itself holds just over 6 ounces of beer, just the right amount to be finished off in one shower, but has an ABV of 10% – more than twice that of your standard Bud Light! Plus, the brew itself has a citrusy – and almost soapy – flavor, making it the perfect compliment to an already sudsy situation.


Fredrik Tunedal, the founder of PangPang, told Mashable that the beer can also be used as a hair conditioner, although several of our friends have tried the “beer rinsing” method with some spectacularly lackluster results.

Whether you plan to bathe in it or with it, you’ll have to wait a little longer to get your hands on a bottle. The first brew sold out within minutes, but PangPang is already hard at work on the second round. In the meantime, we’ll have to make do with good ‘ol Bud Light.

Leave a Reply